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항공서비스에 대한 공정성 지각이 관계품질 및 충성도에 미치는 영향 : 국제선 골프관광 탑승객을 대상으로

원문정보

Influence of Perceived Justices on Relational Quality and Customer Loyalty for Airline Service : Focusing on International Golf Tourist

이연숙

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초록

영어

This study is about how the perceived fairness influences the related service quality and loyalty of golf tourists using international airline services. To achieve this goal, related determinants were extracted through precedent studies and data was collected through a survey. The analysis results are as follows.
First, interactional justice has a huge influence on customers' satisfaction as well as their commitment.
Second, like interactional justice, distributive justice has a significant influence on customers' loyalty if customers are satisfied with airline employees' service.
Third, customers' commitment and satisfaction have an influence on their loyalty.
Therefore, customers' general emotional state experienced through appointed service is a critical determinant in inducing customers' loyalty for airline companies

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 고찰
  1. 공정성
  2. 관계품질
  3. 공정성과 관계품질 및 충성도와의 관계
 Ⅲ. 조사설계 및 연구방법
  1. 연구모형
  2. 가설설정
  3. 조사대상
  4. 변수의 조작적 정의 및 측정
  5. 분석방법
 Ⅳ. 분석결과
  1. 조사대상자의 일반적 특성
  2. 구성개념의 타당성과 신뢰성
  3. 측정모델의 평가
  4. 연구모델의 평가 및 가설의 검증
 Ⅴ. 결론 및 논의
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저자정보

  • 이연숙 Lee, Yeon-Suk. Keimyung univ

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