earticle

영어

This research aims at investigating the innovative strategies to overcome overall challenges in small construction firms. It is reported that the small and medium size construction firms account for 96.8% of total domestic construction companies, but most of them are not able to make a self-motivated vision and objective. As a consequence, this research proposes an innovative business model that help small and medium size construction firms competitive to the harsh construction environment by organizing the internal system components and analyzing the detailed managerial factors.