원문정보
초록
영어
More and more employees are implementing the use of emerging Web 2.0 tools such as blogs, wikis, social networks, etc in workplaces. However, their attitudes towards adoption of Web 2.0 tools in workplaces still lack theoretical support. The purpose of this study aims to provide a conceptual examination of the determinants that influence the intention to use Web 2.0 applications in workplaces in Korea. To achieve this objective, this study selected the theory of reasoned action (TRA) as a theoretical basis to explain variation in behavioral intentions. Structural equation modeling was employed to analyze data collected from 269 workers distributed in 5 companies in Korea. In addition, we classified respondents into extroverts and introverts and delineated the different factors for these two types of respondents that affect their intentions to use Web 2.0 tools in workplaces. The findings of this research could provide a theoretical foundation for academics on the validation of technology adoption. This research will also serve as a guideline for service providers in designing the Web 2.0 services.
목차
1. Introduction
2. Theoretical Background
2.1 Overview of Web 2.0 tools
2.2 Theory of Reasoned Action (TRA)
2.3 Personal Beliefs
2.4 Social Norms
3. Research Model and Hypotheses
3.1 Research Model Formation
4. Research Design and Methodology
4.1 Measurement Development
4.2 Survey Procedure
5. Data Analysis
5.1. Model Validation
5.2. Tests of the Measurement Model
5.3 Analysis between Extroverts and Introverts
6. Implications and Limitations
Reference
Appendix
Author Profile