원문정보
The Relation between Orientation of Learning, Marketing, Entrepreneurs, and Organizational Culture and Organizational Performance
초록
영어
This dissertatioionstudied the relation between orientation of learning, marketing, entrepreneurs and organizational culture and organizational performance. This study tried to look out the factors that the peoples of an organization takes part in the organizational culture to be related to the cultural efficiency and organizational performance. Accordingly result of this study, orientation of learning, marketing, entrepreneurs is related to organizational culture and organizational performance. Customer orieatation of marketing orientation showed a positive effect for organizational non-finantial performance according to mission consciousness of organizational culture.
목차
1. 서론
2. 이론적 고찰
2.1 학습지향성의 개념
2.2 시장지향성의 개념
2.3 기업가지향성의 개념
2.4 조직문화의 개념
2.5 조직성과의 개념
3. 연구 설계
3.1 연구모형 및 연구가설
3.2 연구가설 설정
3.3 변수의 조작적 정의 및 측정방법
4. 실증 분석
4.1 표본구성 및 특성
5. 결론
참고문헌