earticle

영어

The rapid development and widespread application of Internet has provided a platform for people to participate and discuss social hotspot events. In the meantime, social events may be spread throughout the Internet more quickly and widely than they did ever before, and possibly lead to serious social problems due to opinion violence or seditious rumour. This paper analyzed the Internet spread of social events, and presented a five-stage model to describe the evolution process of that spread. Furthermore, the improved IBF* algorithm was applied to extract a pruned connected graph aiming to find the key nodes and the shortest spread path for the control of that spread. After analyzing the different factors that may cause the netizens" attention, this paper concluded BBS type, the visit quantity and the opinion leader are key factors which affect the Internet spread. Based on those researches, a life-cycle emergency management methodology and the related strategies were proposed for the achievement of healthy spreading environment on Internet.