원문정보
Development of a New Instrument to Measuring Concerns for Corporate Information Privacy Management
초록
영어
With the rising reliance on market estimation through customer analysis in customer-centered marketing, there is a rapid increase in the amount of personal data owned by corporations. There has been a corresponding rise in the customers" interest in personal information protection, and the problem of personal information leakage has risen as a serious issue. The purpose of this research is to develop a diagnosis model for personal information protection that is suited to our country"s corporate environment, and on this basis, to present diagnostic instruments that can be applied to domestic corporations. This diagnosis model is a structural equation model that schematizes the degree of synthetic effect that administration factors and estimation items have on the protection of personal information owned by corporations. We develop the model- consisting of the administration factors for personal information protection and the measurement items of each factor- using the development method of standardized structural equation model. We then present a tool through which the administration factors and estimation items verified through this model can be used in the diagnosis for personal information protection in corporations. This diagnostic tool can be utilized as a useful instrument to prevent in advance the leakage of personal information in corporations.
목차
Abstract
1. 서론
2. 문헌 연구
3. 연구모형 설계
3.1 관리요인과 측정항목
3.2 연구모형
4. 연구모형 분석과 최적화
4.1 신뢰도 분석
4.2 연구모형의 최적화(확인적 요인분석)
4.3 연구모형의 평가(집중타당성 분석)
5. 진단도구개발
5.1 기업 개인정보보호 관리 모형
5.2 기업 개인정보보호 진단도구
6. 결론
참고문헌