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The Structure of Alliance Network in Regional Tourism Business : A Conceptual Analysis from the Perspective of the Duality of Technology

원문정보

Namjae Cho, Hyojae Joun, Weon Sang Yoo

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초록

영어

The purpose of this study is to investigate the evolution of regional tourism resources from the perspective of business ecosystem network. A regional tourism structure changes due to various factors such as natural resources, facilities, festivals and events, public resources, and etc. An exploratory analysis was conducted to examine the interaction between resource characteristics and alliance complexity in the regional tourism industry. In the process, the duality of technology provides an insight into the interaction among several players within an alliance network which include regional attractions and tourism industry. As a result, we identified four types of tourism alliance network:functional, organizational, resource-oriented, and artificially-allied. The managerial implications are also discussed.

목차

Abstract
 1. Introduction
 2. Co-evolution of Alliance Network in Tourism
 3. Duality of Regional Tourism Resources
 4. Conceptual Model and Methodology
 5. Analysis Results
  5.1 Type I. Organizational alliance network :Emergent and intangible resources
  5.2 Type II. Artificia alliance network : Emergent and tangible resources
  5.3 Type III. Functional alliance network : Intentional and intangible resources
  5.4 Type IV. Resourced alliance network : Intentional and tangible resources
  5.5 Alliance network for co-evolution in four types
 6. Implications and Future Research
 Reference

저자정보

  • Namjae Cho School of Business, Hanyang University
  • Hyojae Joun Korea Culture and Tourism Institute. Culture Contents Center
  • Weon Sang Yoo School of Busìness, Hanyang University

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