원문정보
An Analysis Methodology for the Renewal of Internet Portal and a Case
초록
영어
The market size of Internet portals has been continuously expanded and also competition has been fierce. For the business success of Internet portals, it is necessary to repeatedly perform a renewal project which improves their services, reflecting more improved or changed strategies. Accordingly, this paper proposes an analysis methodology for performing the renewal project more systematically and effectively. The methodology consists of four phases:establishing improved strategies, analyzing customers, deriving service alternatives, and determining services. The methodology places an emphasis on reflecting effectively customers" standpoints (i.e. customers" needs) and service providers" standpoints (i.e. business strategy) upon service improvement. Furthermore, the methodology includes a specific technique for analyzing the feasibility of services. To demonstrate the practical usefulness of the methodology, a real-life case is illustrated.
목차
1. 서론
2. 기존 웹정보시스템 관련 방법론
3. 방법론
3.1 방법론 아키텍처
3.2 방법론 세부내역
3.3 토의 : 방법론 비교 및 개선 방향
4. 결론
참고문헌