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This paper examines the relationship between IT investment and the improvement of efficiency from the perspective of organizational contingency by the type of organizations and their maturity in IT use in terms of their history of e-commerce use. Organizations are divided into private and public in nature, and into experienced and inexperienced in e-commerce. An analysis was performed on data from 286 organizations in tourism industry. Comparison among the four groups showed differences in competitive and operational efficiency.
목차
Abstract
1. Introduction
2. Research on Business Values of IT
3. Adoption of EC in Tourism
4. Research Model and Methodology
5. Results and Findings of the Research
6. Implications and Conclusions
Reference
1. Introduction
2. Research on Business Values of IT
3. Adoption of EC in Tourism
4. Research Model and Methodology
5. Results and Findings of the Research
6. Implications and Conclusions
Reference
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자료제공 : 네이버학술정보