원문정보
Development of ASP Service Model for Small Retailers According to Their Characteristics
초록
영어
The development of POS (Point of Sales) systems for small retailers according to their needs is considered to be important to improve their competitive advantages. However, their financial statuses hinder the adoption of the tailored POS systems. Viewing ASP as a viable solution to provide tailored POS systems for the small retailers, this study develops ASP POS service models for the small retailers. First, this study elicits ASP POS requirements of the small retailers in the following areas:merchandising, pricing, store design and display, customer service, advertising and promotion and personal selling. Then, the requirements are clustered and the clusters are analyzed based on the characteristics of the retailers. Then, ASP service models are proposed according to the needs and profiles of the retailers.
목차
1. 서론
2. 이론적 배경
2.1 아웃소싱에 관한 연구
2.2 소매유통전략의 구성요소
2.3 정보전략 수립에 영향을 미치는 변수
3. 연구방법 및 분석
4. ASP 서비스 모델
4.1 기본 업무 자동화 ASP 모델
4.2 전략추구형 ASP 모델
4.3 수작업, 직관 의존형 ASP 모델
5. 결론
참고문헌
부록