원문정보
Policy and Managerial Issues of Voice over Internet Protocol(VoIP)
초록
영어
Which factors should influence consumer consideration to subscribe to Voice over Internet Protocol (VoIP)? Policy issues, managerial concerns, and demographic variables are possible factors. This paper discusses policy and managerial issues regarding VoIP adoption. A model that explains VoIP adoption is proposed and tested. This study analyzes a survey of 750 prospective VoIP users in Korea. The testing is accompanied by logistic regression and discriminant analysis. The results show that trust in VoIP, relative comparison of quality to fixed service, numbering plan, satisfactions of call quality and customer services on both fixed and mobile services have impacts on the adoption of VoIP. Implications for VoIP providers and policy makers are presented.
목차
1. INTRODUCTION
2. VOICE OVER INTERNET PROTOCOL (VOIP)
3. POLICY ISSUES ON VOIP
4. MANAGERIAL ISSUES ON VOIP
5. RESEARCH DESIGN
5.1 Model
5.2 Variables
5.3 Data Collection
5.4 Methodology
6. RESULTS
7. CONCLUSION AND IMPLICATIONS
REFERENCES