원문정보
A Study on Impacts of the Personality of Brokers of Securities Company on PI Resistance
초록
영어
This research analyze the impact factors that affect the PI resistance of securities brokerage salespersons during Process Innovation in securities companies focusing on the broker"s individual personality. After reviewing some related literatures, a survey was conducted at a domestic securities company with the derived factors from a focus group of securities salesmen with over 10 year work experience. The results show that broker"s individual propensity to innovation, individual customer relationship and individual flexibility are closely related to the PI resistance. By controlling such factors for salespersons, securities companies can boost the ability to meet and control the changing situation and management innovation.
목차
1. 서론
2. 이론 고찰
2.1 프로세스 혁신(PI)과 변화관리
2.2 조직 구성원의 저항
3. 증권사 PI 도입과 영업사원의 저항
3.1 증권사 PI 도입과 현황
3.2 증권사 PI 도입에 따른 영업방식의 변화
3.3 증권사 PI로 인한 영업사원의 저항
4. 연구 모형
4.1 연구모형과 가설
4.2 측정방법
5. 연구 방법
5.1 측정문항
5.2 설문지 구성 및 표본 수집
5.3 인구통계학적 분석
5.4 신뢰성 분석
5.5 가설 검증
6. 결론
참고문헌