원문정보
A Cross-National Study on Mobile Internet Value Structures
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
As the mobile Internet spreads around the globe, a cross-national difference in the use of mobile services has become an important issue. The goal of this study is to propose and verify cross-national differences in the effect of each value-type on user satisfaction with the mobile Internet. We propose an analytic framework of four different types of value and apply this model to the value structures of mobile Internet users in two different countries. Large-scale online surveys were conducted in Korea and Hong Kong simultaneously with the same questionnaire. Results show that the relationships between the value components and user satisfaction varied between the two countries.
목차
Abstract
1. INTRODUCTION
2. THEORETICAL BACKGROUND
2.1 Value
2.2 Value Structures of Mobile Internet Users
2.3 Satisfaction
2.4 Loyalty
2.5 National Culture
2.6 Cultural Dimensions
3. RESEARCH HYPOTHESES
3.1 Effect of Culture on the Relationship betweenFunctional Value and User Satisfaction
3.2 Effect of Culture on the Relationship betweenEmotional Value and User Satisfaction
3.3 Effect of Culture on the Relationship betweenSocial Value and User Satisfaction
3.4 Effect of Culture on the Relationship betweenMonetary Value and User Satisfaction
4. RESEARCH METHODOLOGY
4.1 Pilot Test of Measures
4.2 Data Collection
5. Measurement Validation
5.1 Confirmatory Factor Analysis
5.2 Convergent Validity
5.3 Discriminant Validity
5.4 Reliability
5.5 Invariance Analysis
6. RESULTS
6.1 Descriptive Statistics
6.2 Comparison of the Effects of Each Value-Type on User Satisfaction
7. CONCLUSIONS AND DISCUSSION
8. LIMITATIONS AND IMPLICATIONS
REFERENCES
APPENDIX
1. INTRODUCTION
2. THEORETICAL BACKGROUND
2.1 Value
2.2 Value Structures of Mobile Internet Users
2.3 Satisfaction
2.4 Loyalty
2.5 National Culture
2.6 Cultural Dimensions
3. RESEARCH HYPOTHESES
3.1 Effect of Culture on the Relationship betweenFunctional Value and User Satisfaction
3.2 Effect of Culture on the Relationship betweenEmotional Value and User Satisfaction
3.3 Effect of Culture on the Relationship betweenSocial Value and User Satisfaction
3.4 Effect of Culture on the Relationship betweenMonetary Value and User Satisfaction
4. RESEARCH METHODOLOGY
4.1 Pilot Test of Measures
4.2 Data Collection
5. Measurement Validation
5.1 Confirmatory Factor Analysis
5.2 Convergent Validity
5.3 Discriminant Validity
5.4 Reliability
5.5 Invariance Analysis
6. RESULTS
6.1 Descriptive Statistics
6.2 Comparison of the Effects of Each Value-Type on User Satisfaction
7. CONCLUSIONS AND DISCUSSION
8. LIMITATIONS AND IMPLICATIONS
REFERENCES
APPENDIX
저자정보
참고문헌
자료제공 : 네이버학술정보