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Reporting a New Business Model in Electronic Market: A Case of Cyworld.com

초록

영어

Virtual Communities are many and varied have been around for a number of years now. Cyworld has all the makings of a successful website, with its unique and profitable business model. Our purpose in studying Cyworld is two fold ; we want to know the motivations people have for using the service and why they are willing to pay to use it. This study is based on motivation theory and flow theory to enhance our understanding of Cyworld user's behavior.

목차

Abstract
 1 Introduction
 2 Business Model
 3 Theoretical Issues
 4 User’s Commitment to Cyworld
  4.1 What Motivates Members to Use Cyworldl
  4.2 Why Members Are Willing to Pay
 5 Issues in Cyworld and Its Future Direction
 6 Lessolls Useful for other Praditioners
 References

저자정보

  • Kim, Hee-Woong Department of Information Systems, National University of Singapore
  • Shin, Seon-Jin Korea Callcentr Information Research Center, Chonnam National University
  • Que, Eun-Ice Department of Information Systems, National University of Singapore

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