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The Impact of Environmental Characteristics on Electronic Commerce Performance

초록

영어

Domestic enterprises are surveyed and analyzed to find the empirical relationship between environmental characteristics and electronic commerce(EC) performance. Dynamism, hostility and heterogeneity are selected as environmental characteristics. EC performance is articulated as EC utilization, EC satisfaction and EC usefulness. Empirical test presents that dynamism has a statistically significant relationship with EC performance except EC usefulness, but hostility and heterogeneity have no statistically significant relationship with EC performance. The impact of industry type on environmental characteristics and EC performance is also tested.

목차

Abstract
 1 Introduction
 2 Research Methodology
  2.1 Research Model and Hypotheses
  2.2 Data Collection and Analysis
 3 Analyses and Results
  3.1 Industry type and Environmental characteristics
  3.2 Industry type and EC Performance
  3.3 Environmental characteristics and  EC performance
 4 Conclusion
 References

저자정보

  • Cho, Se-Hyung Konyang University, Department of MIS

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