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논문검색

디지털콘텐츠 유통 웹사이트의 성공요인(에 관한 연구)

원문정보

Success Factors of Digital Contents Distribution Websites

최용석, 권혁인

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초록

영어

Recently, Development of IT and digital-tech, and this is becoming factor of digital contents industry development. But, problem that is more suitable e-business model"s necessity and quality enemy of distribution web-site to digital contents as transaction this firm dispute by transaction special quality and Payment-system increase of digital contents increases rapidly was risen. In this study, Digital Contents quality estimation very important persons of digital contents as sequence of study that investigate from target"s viewpoint which is serviced through web-site that digital contents is not factors of web-site service method whether digital contents distribution web-site factors effect that is some in customer satisfaction from general viewpoint of actuality digital contents distribution and is the actual proof enemy. This paper"s goal that these study finding leads as digital contents industry discusses individual enterprise"s success and failure as field of business in quickening period yet but domestic digital contents industry field will be reared and may can have competitive power by enterprises which wish to already started business or inaugurate an enterprise enter in field with successful beginning and direction and develop continuously.

목차

Abstract
 1. 서론
 2. 이론적 배경 및 선행연구
  2.1 웹사이트 품질평가모델 및 평가요인 및 평가요인에 관한 연구
  2.2 웹사이트 성과평가요인
  2.3 디지털콘텐츠 품질평가
 3. 연구모형 및 가설설정
  3.1 연구모형 및 가설
  3.2 연구방법
  3.3 조작적 변수정의
  3.4 변수의 측정
 4. 실증연구 및 분석
  4.1 개방형설문결과 및 사전설문결과
  4.2 사전 설문조사 결과 및 분석
  4.3 신뢰성검증
  4.4 타당성 검증
  4.5 상관관계분석
  4.6 가설검증
 5. 결론
  5.1 연구의 이론적․실무적 시사점
  5.2 연구의 한계점
  5.3 향후 연구방향
 참고문헌
 부록

저자정보

  • 최용석 Yong-Soek Choi. 중앙대학교 일반대학원 경영학과
  • 권혁인 Hyeog-in Kwon. 중앙대학교 경영학과

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