원문정보
The Effect of EC Utilization on Business Performance in SMEs(in the point of BSC)
초록
영어
It is hardly achieved Electronic Commerce (EC) activation if there isn’t any performance in spite of the estimation that EC would improve whole economic efficiency. Therefore, there should be a need for the research whether implementation and utilization of EC really improve companies" business performance. The primary purpose of this study is to investigate the level of EC utilization in Small and medium sized enterprises (SMEs) and analyze its effect on business performance in terms of BSC. The results indicate that EC utilization in various fields of business and the use of information created through EC are significantly related to higher business performance, but EC volume is not. This study examines facing problems of SMEs in utilizing EC as well.
목차
1. 서론
2. 문헌연구
2.1 전자상거래의 활용 수준 측정에 관한 연구
2.2 전자상거래 활용 효과에 관한 연구
2.3 BSC에 관한 연구
3. 연구 모형 및 가설
3.1 연구 모형
3.2 가설
3.3 자료 수집
4. 자료 분석 및 결과
4.1 표본 특성
4.2 분석 결과
4.3 전자상거래 활용의 당면 과제 분석
5. 결론 및 향후 과제
5.1 연구결과
5.2 연구의 의의와 한계
참고문헌