원문정보
Ubiquitous Computing-Driven Business Models : An Analytical Structure & Empirical Validations
초록
영어
Ubiquitous computing(UC) is an emerging paradigm. Its arrival as a mainstream is expected to trigger innovative UC-driven business models (UCBMs). Currently, there is no parsimonious methodology to analyze and provide diagnostics for UCBMs. With this research, we propose a analytical architecture that enables the assessment of an UCBM in its structural strengths and weaknesses. With value logic as the cornerstone, the architecture is composed of value actors, value assets, value context, business value propositions, customer value propositions, value creation logics, and value assumptions. Dimensional variables are initially identified based on the review of business model literature. Then, their significance is empirically examined through 14 UCBM scenarios, and variables that are expected to play an important role in the UCBM assessment are decided. Finally, by analyzing the scenarios in terms of the dimensional variables, we attempted to summarize general characteristics of emerging UCBMs.
목차
1. INTRODUCTION
2. LITERATURE Review
3. ANALYSIS ARCHITECTURE
4. UCBM SCENARIOS
5. DIMENSIONAL VARIABLES
5.1 Value Actors
5.2 Value Assets
5.3 Value Context
5.4 Customer Values
5.5 Business Values
5.6 Value Logic
5.7 Revenue Features
5.8 Differentiation
6. CONCLUSIONS
REFERENCES