원문정보
초록
영어
This study was conducted on university golf players in Korea to investigate the frequency of the use of golf courses as well as service factor levels and repurchasing intention. As a result, regarding service factor levels according to demographic characteristics, there was no significant difference in sex, and the number of rounds. Regarding golf career, there was a significant difference in the factor level of price, reservation, sauna, and club house, regarding the average number of strokes, there was a significant difference in the factor level of courses, reservation, and club house. As the effect of the factor level of golf courses on university golfers' repurchasing intention, it was found that the traffic factor level influenced preferred selection intention, and the traffic factor level, the club house factor level influenced recommendation intention. Finally, it was found that the traffic factor level and club house factor level influenced loyalty on specific golf courses.
목차
I. 서론
II. 연구방법
1. 연구대상
2. 조사도구
3. 자료처리
III. 연구결과
1. 인구통계학적 특성에 따른 서비스 요인 인식 차이
2. 서비스 요인과 재구매 행동의 상관관계
3. 서비스 요인과 재구매 행동의 인과관계
IV. 논의
1. 인구통계학적 특성에 따른 서비스 요인 인식 차이
2. 서비스 요인과 재구매 행동의 인과관계
V. 결론
참고문헌