earticle

영어

The purpose of this study was to provide a way to increase reuse by analysing the effect of service quality marketing mix on the satisfaction of participation for those who visit a driving range in JE-JU DO. The participants of this research were selected from those who use a driving range located in JE-JU DO, and 371 surveys were answered and analyzed by frequency analysis, factor analysis, reliability, correlation analysis, and regression analysis. The results are as follows. First. Among the factors of service quality marketing mix, satisfaction of participation, and reuse intention, there is one negative relation between price and reuse, and the rest have positive relation. Second. Products, place and promotion positively influence on the satisfaction of participation (in the relation between the marketing mix's factors of driving range's service quality). but, the price does not effect on the satisfaction of participation. 3. The satisfaction of participation positively influence on the intention of reuse.