원문정보
초록
영어
This research analysed the effect of service quality on the customer satisfaction and revisit intention in golf clubs and give some information for golf course management. Some researches on measurement of service quality management were reviewed. As a result of this study, seven factors were come out as important factors for managing golf course. These factors are staff, caddy, golf course, price, reservation, course managing and geography. 312 survey are collected and analysed by t-test, one-way ANOVA, multiple-regression analysis by using SPSS/PC+12.0 statistical package. The results are as follows. 1. The customer's satisfaction is effected by service quality factors and the customer's individual characters(gender, age, handicap, number of visit) have effect on the service quality factors of golf course. Female are more satisfied than male in all factors. Elder person are less satisfied than younger person in pice factor. person who have 9 handicap and visit golf course for many time are not satisfied in all factor. 2. The customer's satisfaction has a significant effect on the customer's revisit intention. These factors are golf curse, price, corse managing, and geography.
목차
I. 서론
II. 연구방법
1. 측정대상
2. 측정도구
3. 신뢰성 및 타당성 검증
4. 자료처리
III. 연구결과
1. 고객특성에 따른 고객만족의 차이
2. 만족도와 재방문의도 관계분석
IV. 논의
V. 결론
참고문헌