원문정보
초록
영어
This purpose of this study is to clarify the influences of golf range employees' customer orientation and consistent relationship quality(customer satisfaction, customer trust and customer commitment) on intention of consistent relationship. for the subject of survey, about 200 samples were collected from 10 golf range related, located in Seoul, Gyeonggi, Chungnam in 2005. 196 samples were utilized for final analysis, except 4 unfaithful samples. For the analysis of the data collected for this study, we used the qexploratory factor analysis (SPSS WIN Ver 12.0), the confirmatory factor analysis and the structural equation modeling method (AMOS 4.0). The following results were obtained from the analyses. First, the employees' customer orientation has significant effects on customer satisfaction. Second, the customer satisfaction has significant effects on the customer trust. Third, the customer satisfaction has significant effects on the customer commitment. Fourth, the customer trust has significant effects on the customer commitment. Fifth, the customer satisfaction has no effects on the intention of consistent relationship. Sixth, the customer trust has no effects on the intention of consistent relationship. Seventh, the customer commitment has significant effects on the intention of consistent relationship.
목차
I. 서론
1. 연구의 필요성 및 목적
2. 이론적 관계모형 및 연구가설
II. 연구방법
1. 연구대상 및 표집방법
2. 변수의 조작적정의 및 조사도구
3. 자료처리
III. 분석결과
1. 측정척도의 평가
2. 연구모형의 적합도 분석
3. 가설검증 및 논의
IV. 결론
1. 요약
2. 제언
참고문헌