earticle

영어

The purpose of this study was to examine differences in perceived golf caddy service between caddies and customers in membership golf clubs and to provide fundamentals that help improving service quality of caddies for a golf club. A survey methodology was to applied with a total of 840 subjects, 420 golfers and 420 caddies from 7 membership golf clubs located in Jeonnam Area. The questionnaire consisted of 5 service dimensions including countenance & manners, safety, scrutiny, technical expertise and golf theory & knowledge and was validated through a line of psychometric process such as content validity ration, exploratory factor analysis and internal consistency for reliability tests. A total of 839 usable questionnaires were analyzed using t-tests on a=.05. Accordingly, the analyses indicated that in the most dimensions of caddy service, levels of perceived caddy service by customers were lower than those of it by service providers, caddies in this study. These findings suggest that golf clubs willing to obtain superior business advantages through caddy service need to train caddies periodically to improve overall levels of caddy service and to decrease the perceived service performance gaps between customers and caddies.