earticle

영어

The purpose of this study was to investigate the effects of life style on golf participants' benefits sought. Respondents were 343 customers and sampled from 7 different golf driving ranges in Chungju city. Questionnaires were obtained using convenience sampling and self- administration method. Frequency analysis, independent sample t-test, one-way ANOVA, and multiple regression were used for data analysis. The results of this study were as follows: First, goal, self-development, superiority, brand of life style had a significant effect on place. Second, brand of life style had a significant effect on price. Third, fashion benefits, goal, self-development of life style had a significant effect on promotion. Forth, goal of life style had a significant effect on product.