earticle

영어

This research aimed to analyze the effect of service quality of golf practice range on consumers' repurchase behavior. To reach this purpose, 410 persons who were participating 4 different golf practice ranges in Daegu city were sampled as subjects. For data processing, reliability, factor analysis, frequency analysis, t-test, one-way ANOVA, and regression analysis were carried out using on SPSSWIN 15.0 statistical program. Results of the analysis could be summarized as follows. First, service qualities depends on the general characteristics of the subjects. Second, service qualities affecting consumer repurchase behavior included such variables as renew or oral communication.