earticle

영어

In recent decades there has been a growing awareness of the cities’ role as an impetus for economic growth home and abroad, and similarly a growing willingness to develop strategies to market cities. Increasingly efforts are being made to create attractive brand slogans and Korean cities have actively adopted brand slogans, many of which are in English. Against this backdrop, this research paper explores English brand slogan of local cities, basing itself on the assumption that these English city brand slogan are a form of translation, or rewriting, of such cities. The most prevalent forms of city brand slogans collected for this study are adject + city name, noun + city name, exclamation/possessive pronoun + city name, slogans with alliteration/ rhyme, and compound word/newly-coined word. With such traits in common, English city brand slogans of local cities are short in length and contain easy words, which are readily accessible for readers home and abroad.