earticle

영어

21st century could be the age of story telling. Story telling is not only limited to the terms of literature, also appears in the area of society, economics, culture, and etc. Even movie, soap opera, performance, album, travel, game markets are looking for the materials of story telling, and theme park, amusement park, political circle realize the importance of story telling. The old novels are used for important resource in the age of story telling. This study reviews old novels which melt in the commercial generated the cultural value With the picturization of old novel, we look for how old novels are used and reduced in modern culture The object of researches are , , , , and it was pointed out the method of practical use and limitation from the scene of commercials. The commercial uses 3~4 scenes from each old novels. The reasons are found from inordinate animation and cutting off reading old novels. The upright awareness and reading of old novel will regain with more method as basis of modern culture.