earticle

영어

The purpose of this study was to find out the effect of leisure-sports web attributes on satisfaction and post-purchasing behavior. It is the stratified sampling method for 240 (96%) questionnaires practically analyzed. These were the conclusions after conducting frequency analysis, factor analysis, simple regression analysis, multiple regression analysis using SPSS 15.0. The conclusions were as follows: First, it shows that interaction factor, contents factor and convenience factor among the leisure-sports web attributes influenced satisfaction. Second, it shows that interaction factor, contents factor and site reputation factor among the leisure-sports web attributes influenced the recommendation intention. Third, it shows that interaction factor, contents factor among the leisure-sports web attributes influenced the revisit intention. Lastly, it shows that the satisfaction factor influenced the post-purchasing behavior(recommendation intention, revisit intention).