earticle

영어

This study is purposed to connecting motivation in sport media on flow experience and acceptance media use in university students. The research object 2011 current Seoul, Kyonggi-Do h, k University, d, s the University and university students enrolled in a population was set. They were set as parental group and samples were selected by using the cluster sampling, and the survey was made on 392 persons. Response completed data were encoded and entered and then processed by the computer using the statistics program SPSS 15.0 Version according to the purpose of analysis. For date analysis, factor analysis, reliability analysis, multiple regression analysis covariance structure analysis were conducted according to each hypothesis. As a result of these procedure, the following conclusions are drawn. First, Connecting motivation media sports university sports media affects the Flow experience. Second, Connecting motivation media sports university sports media to Acceptance media use influence. Three, Flow experience media sports university sports media to Acceptance media use influence.