earticle

영어

Integrated City of Seosan, where the urban life coexist with agricultural environment, has unique characteristic of its city residents holding intimate relationship, both direct and indirect, with agriculture in their daily life. Therefore, effective development of regional agricultural industry will directly be linked to revitalization of city's economy which in turn will lead to increase residents' income and enhance their quality of life. With the government's open policy towards rice imports together with other changes in domestic agricultural industry, most of agriculture dependant regions are suffering from reduced income and outflow of populations. In addition, the deteriorating life condition in agriculture regions show no visible sign of improvement in the future. Therefore, the necessity for the agricultural development strategy that will provide new path towards revitalization of regional economy and provide hope and vision for the residents has become an important issue. With large scale land reclamation project, vast area of land was acquired in Seosan region but at time where rice farming is in decline due to lifting of rice import restriction, new path for future agriculture industry needs to be developed and such development can then become a model for other regions. The city, where over 50% of its residents are employed in agriculture related industry, is rice farming oriented region with higher ratio of rice paddy farming than other farm by-product but it does produce various garden products including garlics, ginger, and potato. To identify the productivity of major agricultural products, specialized factoring analysis using cultivating area per product was conducted. The results showed that compared to other cities and provinces nationwide, more competitive agricultural products grown in Seosan City were identified to be root crops with nationwide market share of 8.68% with 5.78 on the specialized index. It was followed by seasoning vegetables with nationwide market share of 4.70% with 3.13 on specialized index. Rice related products showed nationwide market share of 2.21% with 1.47 on specialized index. As shown, when considering agricultural competitiveness of Seosan City, growth must be focused on development of specialized products (1.0 or higher on specialized index). Especially, the market share of existing products and possibility of transformation to more competitive product for the future must be comprehensively considered. Currently, Seosan region is seriously effected by factors including aging of agriculture population, rice based industry's deteriorating market competitiveness, urgency for improved competitiveness on storage farm products such as garlics and potatoes, heavy income fluctuation dependent on weather conditions, urgency for new source of profitability due to loss by weakening product competitiveness necessity to vitalize agricultural resource through usage of natural resources, and urgency in development of source of income other than agriculture related industry. As a result, future development path for Seosan region must include formation of new agricultural region with comprehensive functionality, attraction of various purpose tourism, well-being life condition through farm products, establishment of agricultural foundation based on bio, development of bio featured farm products, establishment of high valued brand recognition, direct access to information, and formation of integrated city where experience in agriculture is made possible are the basics for pursuing development of agricultural region. Based on development direction for agricultural region, future development strategy for Seosan is to nurture specialized region for farming industry, and with such basis in conjunction with derivation and spreading method to other regions of the city, information structure and hands-on experience tourism for short term profitability model needs to be created. In addition, nurturing of bio industry, together with other long termed growth model also needs to be developed and revitalize regional economy. Development plan for such are as follows. First, agriculture region development must be focused on innovation of highly profitable product. Market must be approached and lead through innovative product development and through record keeping of productivity, continuous agricultural income must be achieved while at the same time, development of highly profitable product through formation of product processing complex also is necessary. New profitability must be created and competitiveness through product innovation must be achieved by applying bio-technology to specialized regional products and develop new product and regional specialized brand. Second, the city must transform as information focused innovation as profitability is now being realized through information innovation is leading to enhanced logistic channel. To nurture growth of profit creating e-trade business, visual conference system where urban population can directly confer with the farmers to discuss about the product needs to be implemented together with linkage to local distribution center. Third, upon development of specialized region, pilot model of hands-on experience tourism linking regional farms with tour industry needs to be conducted. In addition, effective creation of profitability must be achieved through linkage of stage 2 and 3 projects centered on businesses including experience of specialized products, subcontracting distribution and sales, nurturing of processing industry, income through provision of experience opportunity of growing process and sales, and specialized regional products. Fourth is the creation of future value of Seosan region through innovation of bio-technology. By transforming from conventional farming to bio farming, and reducing development cost to form natural recycling model, and providing low cost energy to floriculture and selling excess energy, profitability can be expected. Fifth is regional strengthening focused on new human resource development. By providing H/R training to regional residents through e-trade and visual conference with customers from various nations of the world, remote medical service, and participation to various educational programs via web service, agricultural region with high-tech facility service focused on social welfare can be developed. In addition, health management, cultural experience, programs to exchange generation differences, life style experiences of other nations, traditional culture, availability of other nation's culture, possibility of information exchange with farmers from other nations, remote education via on-line, and mutual opinion exchange system must be developed for the agricultural region.

한국어

농어촌개발 방향을 토대로 서산 향후 농어촌의 개발전략은 농업특구를 우선 육성하고 이를 기초로 다른 지 역으로 파생․확산되는 전략을 통해 서산시 전체가 영향을 받도록 정보화 기반과 체험관광등을 통한 단기적 으로 수익모델의 창출과 바이오 산업육성을 통한 장기적으로 지속가능한 새로운 수익모델이 개발하여 지역 경제의 활성화를 도모해야 할 것이다.이를 위해 구체적인 개발방안은 다음과 같다. 첫째, 고부가가치 상품 혁신 중심의 농촌지역 개발이 이루어져야 한다. 혁신적인 상품개발을 통해 시장을 선도해야 하며, 생산 이력제 실시를 통해 지속적인 농가소득원 창출 및 상품 생산 가공단지 조성을 통한 부 가가치를 창출하여야 한다. 지역특산물에 바이오 기술을 활용하여 신상품 및 지역특화 브랜 드를 개발함으로 써 새로운 부가가치를 창조하여 상품혁신을 통한 경쟁력을 유도하여야 한다. 둘째, 농산물 유통 혁신 정보의 정보화를 통한 부가가치 창출이 점차 현실화 되는 정보중심의 혁신 출발지로 거듭나야 한다. 부가가치 창출을 위한 전자상거래 육성을 위해 화상직거래 시스템 도입하여 도시와 농촌이 직접적으로 대면하여 만나며 도시민에서 상품 설명 할수 있는 산지 유통센터와 연계하는 방안이 마련되어 야 한다. 셋째, 특구개발 후 지역농업과 관광을 연계한 체험관광 시범모델 실시, 특산물 체험, 유통판 매 대행, 가공 산업 육성, 중간생육과정에 대한 체험 및 판매를 통한 수입원을 확보, 특산물 중심의 2․3차 사 업을 연계하여 효과적 부가가치를 창출할 수 있도록 해야 한다. 넷째, 바이오 기술혁신을 통한 서산지역 미래 가치창출이다. 재래식 농업에서 바이오 농업으 로 그리고 농업 부분의 생산비비용을 절감하여 자원순환형 모델이 될 수 있도록 하고 화훼농가에 저렴한 에 너지를 공급할 수 있으며 여분의 에너지 생산량은 판매를 통해 수익성을 기대할 수 있을 것이다. 다섯째, 새로운 인력개발 중심지역으로의 역량강화이다. 인력개발 교육은 지역주민에게 세계 각국과 전자 상거래 및 화상직거래, 원격진료 서비스, 다양 교육프로그램을 통해 웹서비스에 참여케 함으로서 복지 중심의 첨단 시설중심의 농업을 구현할 수 있을 것이다. 또한 농촌지역의 건강관리, 문화체험, 세대간 교류를 위한 프로그램, 각국의 생태체험, 전통문화, 각국의 문화 체험이 가능하게 하며, 각국 농업인과 의 정보화 교류, 온라인상의 원격교육지원, 상호의견교환 시스템 구축 등을 구축하여야 한다.