원문정보
The Relationships among the Service Education Satisfaction, Service Involvement, and Customer Orientation of Hospital Employees
초록
영어
Purpose: This study was conducted to evaluate the relationships among the service education satisfaction, service involvement, and customer orientation of hospital employees after yearly-planned MOT service education. Methods: The data collection was done through the questionnaire survey in a university hospital located in D city from March 15 to 31, 2010. The statistical analysis was done by SPSS 18.0 program for Window. Results: The enrolled employees were two hundred and seventy six. Among the characteristics of employees, adequate work load, good payment, reasonable promotion system, suitability of work aptitude and good relationships with staff improved the service education satisfaction, customer orientation, and service involvement of hospital employees. For the customer orientation, old age and lower educational background were positive factors. The correlations among the service education satisfaction, customer orientation, and service involvement of hospital employees were significant. The factors that affect customer orientation and service involvement were found to be age, suitability of work aptitude and service education satisfaction. Conclusion: In conclusion, customer orientation and service involvement were related with the satisfaction of employees for working condition and service education. In terms of good medical service quality, plans for maintaining adequate working environment and systematic service education should be established.
목차
서론
1. 연구의 필요성
2. 연구목적
3. 용어정의
연구방법
1. 연구대상 및 표집방법
2. 연구도구
3. 자료분석
연구결과
1. 대상자의 일반적인 특성
2. 대상자의 고객접점 (MOT)서비스교육만족도, 고객지향성, 서비스몰입 정도
3. 대상자의 일반적 특성에 따른 고객접점 (MOT)서비스교육만족도, 고객지향성, 서비스몰입 정도의 차이
4. 대상자의 고객접점 (MOT)서비스교육만족도, 고객지향성, 서비스몰입 간의 상관분석
5. 대상자의 고객지향성과 서비스몰입에 영향을 미치는 요인
논의
결론 및 제언
REFERENCES