earticle

영어

The purpose of this research is to figure out behavior of spectator trying to revisit Taekwondo match by setting revision of Taekwondo match as variable. We visited Korea industrial Taekwondo federation to investigate relationships between revised rule, spectator’s satisfaction and intention to revisit the match. Questionnaires were released to total 300 people who were chosen by biased sampling method as the object of study. We used 224 pieces(74.7%) as final data base after removing insincere responses. The statistical methods utilized for this research are Exploratory Factor Analysis, Reliability Verification, Simple regression and Multiple regression Analysis. The result of this analysis is shown as follows. First, subfactors of the Taekwondo rule revision partially affected spectator’s satisfaction. Among revision, athletic facility, scoring and 5-member team competition turned out to have plus effect. Second, subfactors of the Taekwondo rule revision partially affected intention to re-visit. Among revision, athletic facility, scoring and 5-member team competition turned out to have plus effect. Third, spectator’s satisfaction after the revision of Taekwondo rule statistically turned out to have plus effect on intention to re-visit. Therefore, constant supplementation on athletic facility and rule to facilitate spectator’s match understanding and subsequent popularize and development of Taekwondo are necessary. Also, innovation effort should be in the management of Taekwondo competition to increase spectator and planning event inducing spectator’s participation would be helpful.