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논문검색

연구논문

소비자의 객관적 미용지식이 품질 정보처리 인지도와 인적 서비스 요인 인지도에 미치는 영향

원문정보

An Effect of Quality information processing Recognition and Human Service cause Recognition by Objective Beauty Knowledge of Consumer

허창호

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초록

영어

Due to higher living standards of beauty service customers and advanced information and technology, beauty service consumer are likely to have a higher level of knowledge about the service. Quality evaluation and service have more impact on the consumer recognition on information and selection for service, leading to diversifying selection of the service providers. The participants are beauty salon consumer and were asked to complete a total of 712(76.55%). The questionnaires were verified in terms of reliability and validity by using SPSS 12.0. Percentage, frequency analysis, regression analysis, t-test, and analysis of variance (one-way ANOVA), Duncan test analysis. In conclusion, research shows that based upon understanding of the consumer beauty knowledge level, it is necessary to enhance understanding into quality assessment of consumer characteristics, including a beauty service quality evaluation and service improvement. Furthermore, beauty service providers should analyze quality service and degree of service improvement according to the consumer knowledge level as part of better understanding into the consumer and at the same time, need to establish strategies of service management promotion in order to increase consumer satisfaction.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 소비자의 객관적 미용지식
  2. 품질 정보처리 인지도
  3. 인적 서비스 요인 인지도
 III. 연구방법
  1. 가설 설정
  2. 조사대상 및 자료수집
  3. 측정도구
  4. 분석방법
 IV. 결과 및 고찰
  1. 조사대상자의 인구통계학적 특성
  2. 인구통계학적 특성에 따른 품질 정보처리 인지도의 차이
  3. 인구통계학적 특성에 따른 인적 서비스요인 인지도의 차이
  4. 소비자의 객관적 미용지식이 품질 정보처리 인지도에 미치는 영향
  5. 소비자의 객관적 미용지식이 인적 서비스 요인 인지도에 미치는 영향
 V. 결론 및 논의
 참고문헌

저자정보

  • 허창호 Hur, Chang-Ho. 세계사이버대학 피부미용뷰티학과

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자료제공 : 네이버학술정보

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