원문정보
A Study on the Factors Affecting Consumer Preference of Financial Products
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
This paper intends to search factor affecting the selection of financial products by analyzing whether there is difference in the preference of individual financial products whose recognition of importance in the property of financial products in different, depending on the property of investors. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in financial products.
목차
Abstract
1. 서론
2. 금융상품의 특성
1) 유동성(Liquidity)
2) 안전성(Safety)
3) 수익성(Profitability)
3. AHP의 개요
4. 실증분석
5. 결론
6. 참고문헌
1. 서론
2. 금융상품의 특성
1) 유동성(Liquidity)
2) 안전성(Safety)
3) 수익성(Profitability)
3. AHP의 개요
4. 실증분석
5. 결론
6. 참고문헌
저자정보
참고문헌
자료제공 : 네이버학술정보