earticle

논문검색

중국시장내 이동통신 서비스 품질에 관한 연구

원문정보

A Study on Mobile Communication Service Quality in China

한경희, 조재립

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 중국이동통신 시장에 관한 이해
  2.2 서비스 품질의 차원과 측정
  2.3 고객 만족과 재구매 의도
 3. 연구방법
  3.1 연구모형 설계
  3.2 변수의 측정
 4. 분석 및 결과
  4.1 신뢰도 분석
  4.2 이동통신 및 핸드폰 제품 품질 요인
  4.3 서비스 품질과 제품 품질 연구 모형 설계
  4.4 서비스 품질과 제품품질 연구 모형 결과
  4.5 결론 및 제언
 5. 참고문헌

저자정보

  • 한경희 Kyong-Hee Han. 경희대학교 산업공학과
  • 조재립 Jai-Rip Cho. 경희대학교 산업공학과

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 4,500원

      0개의 논문이 장바구니에 담겼습니다.