earticle

논문검색

AHP에 의한 기업의 사회 공헌 활동 우선순위 분석에 관한 연구

원문정보

The Priority Analysis on Corporate Social Contribution Activities by AHP

정순석

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists is examined in order to present preferred programs of corporate social contribution programs, which they value the most as a part of overall social welfare.

목차

Abstract
 1. 서론
 2. AHP의 개요
 3. 실증분석
 4. 결론
 5. 참고문헌

저자정보

  • 정순석 Chung, soon - suk. 충주대학교 산업경영공학과 교수

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 4,000원

      0개의 논문이 장바구니에 담겼습니다.