earticle

영어

This research explored how the images of female TV announcers have transformed in the recent five years according to the changes of the times, focusing on their hair style.
This research selected two most active female announcers and hair style trend of each year during the periods of 1970 to 2010, studying how their hair styles and the hairdressing industry evolved. In the 1970s, women were more active in becoming a working member of society, thus leading to more activities of female announcers. We would like to define that the image making of female announcers on the media can be useful data to show the change in trend of a certain time. First, we found out the viewers' thoughts on these three following notions; the basic concept of a female announcer, female announcers’activity and how viewers think of. female announcers. As the digital era arrive and TV broadcasting markets develop, female announcers are in the position of a state that earns popularity from the public, not a state as mere accessories.
On the other hand, research results show that female announcers need to be even more committed to management of their images. As a result of this research, announcers were changing their images by adapting to the hair style trends of the day, and this not only expressed their personality but also work as a important information source of hair style trend to viewers.