earticle

영어

In order to analyze the images of femme fatal shown in Korean and American dramas, this study researched about the femme fatale image Yoon Nah-Young and Baek In-Ki in a Korean drama, called "Flame of Desire," and for Western drama, this study used Carrie Bradshaw and Samantha Jones in "Sex and the City." However, unlike the negative image that came across people’s mind when they heard the term, femme fatale, in the past, the femme fatal image appeared in the media these days has quite different aspects.
First, where as too much and unnatural make-up was considered as the femme fatale image in the past, the pure and clean makeup with one strong accent that accentuates one’s charm shapes up the image now.
Secondly, the image of seductive and wicked women is not superficial, but an additional potential factor, and has revealed itself as a tendency of perfect women in their appearance and intelligence with confidence in themselves. Rather, this image has become
an object of envy that women want to take after, and this image is no longer a negative
image, but has elevated itself as a progressive image.
Thirdly, this study presented that we can lead the trend and many opportunities will be available even in marketing aspect if this age icon is researched more academically, practically, and actively.