원문정보
A Study on the Structural Relationship between Market Orientation and Performance of CEO's in Small and Medium-sized Companies
초록
영어
The present study analyzed empirically the structural relationship among characters, market orientation and performance of CEO's in small and medium-sized companies. The analysis showed that market orientation is affected by CEO's characters in the industry. It was also revealed from the analysis that the business performance and technical renovation of small and medium-sized companies rely fairly on their market orientation. These findings are believed to have great significance in the process of creating market orientation by the industry. That is, CEO's will may play a very important role in pursuit of market orientation and, at the same time, may act as a vital factor for small and medium-sized companies to achieve business performance and to realize technical renovation.
목차
1. 서론
2. 선행연구 및 연구모형
2.1 최고경영자 특성과 시장지향성과의 관계
2.2 시장지향성과 성과
2.3 연구모형
3. 연구 방법
3.1 변수의 정의 및 측정
3.2 자료 분석 방법
3.3 자료 수집
4. 분석결과
4.1 신뢰성 및 타당성
4.2 최고경영자의특성과시장지향성의관계분석
4.3 시장지향성과 경영성과와의 관계 분석
4.4 시장지향성과 기술혁신성과의 관계 분석
5. 결론 및 시사점
6. 참고문헌