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4P 특성치를 고려한 판매전략 설계에 관한 연구

원문정보

Design of Sales Strategy according to 4P Characteristics

김창식

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초록

영어

Domestic industry has a long history, but it has been suffering for a long time due to its poor competitiveness in management ability, supply of materials, technological development, sales marketing, and distribution networks. Moreover, the industry has not established its strong presence in the world market but is exposed to increasingly greater agonies because of inactive domestic demands, increase rate of import versus export, diversified government policies, and non-selective introduction of high-quality and low-priced foreign named brands of ceramics into the country. Theses factors have partly contributed to consumers' low or negative recognition.

목차

ABSTRACT
 1. 서론
 2. 이론적 고찰
  2.1 4P 전략방안
  2.2 실험분석 방법
 3. 실험설계 및 분석
  3.1 실험설계
  3.2 실험분석
  3.3 최적인자 수준 결정
 4. 결론 및 향후 연구과제
 5. 참고문헌

저자정보

  • 김창식 Chang Shik Kim. 산학협동재단

참고문헌

자료제공 : 네이버학술정보

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