원문정보
Generating Creative Ideas using Kana Model and I-D Matrix
초록
영어
This paper reports generating creative ideas based on customer needs using Kano Model and Importance-Differentiation Matrix (I-D Matrix). Nowadays, every customer demands creative ideas on product innovations in order to be satisfied her needs. However, most existing methods are limited to get creative ideas that reflect customer needs. Any creative ideas that do not fully reflect customer needs are obviously more difficult to succeed in the market than those that reflect customer needs. This paper distinguishes each quality elements the customer needs in terms of Kano Model. And it presents the effective ways of generating creative ideas by I-D Matrix in order to overcome current uppermost limits.
목차
1. 서론
2. 이론적 고찰
2.1 Kano 모델
2.2 고객만족계수(Customer Satisfaction Coefficient)
2.3 I-D 매트릭스(Importance-Differentiation Matrix)
3. 제안된 방법
3.1 Kano분석을 통한 품질요소 분류
3.2 I-D 매트릭스를 통한 창조적 아이디어 창출방법 제시
4. 적용사례 : MP3 플레이어 요구속성에 대한 창조적 아이디어 도출
4.1 MP3에 대한 Kano 분석 고객만족계수 결과
4.2 MP3에 대한 I-D 매트릭스 결과
4.3 고객의 요구속성을 기반으로 하는 창조적 아이디어 창출결과
5. 결론
6. 참고문헌