원문정보
Customer Satisfaction Strategy of the College Considering Capital Budgeting
초록
영어
Quality function deployment(QFD) is becoming a widely used customer oriented approach. The aim of this paper is to present an analytic method of quality function deployment that is to maximize customer satisfaction, using a customer satisfaction survey conducted in the college in Korea. Combining weights and satisfaction indices, "performance/important" diagrams are to develop and this grid can be used in order to identify priorities for decision making. Also, this paper shows a 0-1 integer programming model for maximizing customer satisfaction subject to a budget constraint in QFD planning process with case study.
목차
1. 서론
2. 고객만족 연구모형
2.1 문헌연구 및 이론적 배경
2.2 품질기능전개 적용절찰
3. 설문결과 및 고객만족 결과분석
3.1 설문조사 및 분석방법
3.2 고객만족 결과분석
4. 자본투자 할당
5. 결론
6. 참고문헌