원문정보
Improving New Product Development Strategy by Integrating Kano Model and QFD
초록
영어
Kano model offers an effective way to understand customer requirements strategically Thus, the integration of Kano model and QFD can reflect customer requirements more effectively in designing new product. Most of previous studies on the integration have been focused customer attributes, but engineering characteristics are used at the final stage of new product design. It is proposed that how to classify engineering characteristics into Kano's elements and how to use the classified results in new product development process in this thesis. A case example is included to explain the proposed method.
목차
1. 서론
2. 이론적 고찰
2.1 Kano 모델
2.2 Kano 모델의 적용방법
2.3 QFD
3. QFD, Kano 통합 모델의 확장
3.1 자사 수준에 따른 Kano 모델의 가중치 도출
3.2 EC의 Kano 특성 도출
3.3 제안된 EC의 Kano 특성을 통한 신제품 개발 전략 제시
4. 결론 및 토의
5. 참고문헌