원문정보
A Study on the Investment Priority Using Kano Analysis and AHP
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초록
영어
Kano(1984) distinguishes five types of Quality requirement which influence customer satisfaction; Attractive, One-dimensional, Must-be, Indifferent, Reverse Quality element. Attractive requirements lead more than proportional satisfaction. Attractive Quality requirements are the key factors of order winner and the sources of customer delight. Attractive requirements do not influence customer satisfaction equally. This study presents Kano's model using AHP(Analysis Hierarchy Process) for the priorities of attractive Quality requirements.
목차
Abstract
1. 서론
2. 기존연구
2.1 Kano 분석
2.2 계층분석적 의사결정(Analytic Hierarchy Process : AHP)
2.3 Kano 품질분석의 한계
3. AHP 이용한 Kano 품질요소의 투자우선순위 결정모형
4. 적용사례
5. 결론
6. 참고문헌
1. 서론
2. 기존연구
2.1 Kano 분석
2.2 계층분석적 의사결정(Analytic Hierarchy Process : AHP)
2.3 Kano 품질분석의 한계
3. AHP 이용한 Kano 품질요소의 투자우선순위 결정모형
4. 적용사례
5. 결론
6. 참고문헌
키워드
저자정보
참고문헌
자료제공 : 네이버학술정보