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BSC를 이용한 B2B e-Marketplace 성과평가 모형 개발

원문정보

Development of Performance Measurement Model for B2B e- Marketplace using BSC

박철수

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초록

영어

This paper suggests the process of performance measurement system development for B2B e-Marketplace using BSC (Balanced Scorecard). As the first step, main features and factors affecting performance of e-Business company and especially of B2B e-Marketplaces were derived based on the literatures. For the 2nd step, the nonnative performance measurement model for B2B e-Marketplace was suggested. Especially, the research range that the model covers is restricted to the neutral and systematic sourcing B2B e-Marketplace. And, the performance measurement model was based on BSC, for the BSC is very powerful and sound tool among all the available performance measurement systems. Also, the model was based on the AHP (Analytic Hierarchy Process) to make the model more structured, and to draw weights of performance measures from experts

목차

Abstract
 1. 서론
 2. B2B e-Marketplace와 성과 평가
  2.1 e-Business와 B2B e-Marketplace
  2.2 통합적 성과 평가시스템
 3. BSC를 이용한 B2B e-Marketplace 성과평가 모형 개발
  3.1 관점 설정 및 핵심성과요인 도출
  3.2 핵심성과요인 규명
  3.3 성과평가 계층 모형
 4. 실증연구 분석
  4.1 연구 모형 개발 과정
  4.2 표본설계와 자료수집
 5. 결과 자료분석과 결과
 6. 연구 결과의 검증
  6.1 사례연구 설계
  6.2 사례 연구 결과
 7. 결론
 8. 참고문헌

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저자정보

  • 박철수 Park Chul Soo. 한라대학교 경상학부

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