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영어

This study was conducted with viewers of dance performances held in Gwangju Art & Culture Center in Gwangju Metropolitan City from May 1 to July 30, 2010 Using SPSS Ver. 15.0 program and Amos 7.0 program, a total of 360 questionnaires were analyzed. As a result, first, there was a statistical significance between involvement and performance, between involvement and ticket price, between involvement and performance place, and between performance promotion and satisfaction. Second, there was a statistical significance between performance and satisfaction, between performance place and satisfaction, and between performance promotion and satisfaction. Third, there was a statistical significance between ticket price and intention to recommend. Finally, there was a statistical significance between satisfaction and intention to recommend.