원문정보
A study on the Influences of Long-Term Relationship between Service Industrials : Focus on Esthetic Industry
초록
영어
The purpose of this study is to demonstrate the effects of relationship marketing in esthetic material wholesaler and esthetic shop relationships. This study developed constructs of relationship marketing were composed of period of trade, implementation of contract, communication and power. And parameter was indicated as satisfaction and long-term relationship orientation was presented as consequence variable. For a more realistic approach, empirical research was conducted on esthetic shop which located in Daegu, and Kyungbuk region. 192 samples were used for this analysis. The results of the empirical research can be summarized as follows : First, it was found that period of trade positively didn't affect satisfaction.Second, it was found that implementation of contract positively affected satisfaction. Third, it was found that communication positively affected satisfaction. Forth, it was found that power positively affected satisfaction. Fifth, it was found that satisfaction positively affected long-term relationship orientation
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관계마케팅의 개념
2. 관계마케팅의 구성요소
3. 만족
4. 장기관계지향성
Ⅲ. 실증연구의 설계
1. 연구모형
2. 가설의 설정
Ⅳ. 실증분석
1. 표본의 특성
2. 측정항목의 타당성 및 신뢰성 검증
3. 구조모형의 적합도 검증
4. 가설검증 및 해석
Ⅴ. 결론
참고문헌