원문정보
A study on the Women's choice for Cosmetics toward Socio-economic Status and Life Style
초록
영어
The purpose of this study is to understand women's choice for cosmetics toward socio-economic status and life style. A survey was conducted among a random sample of 147 over the age of 20 in Seoul and Kyunggi area and the questionaries were filled by themselves. To process the data, χ²-test was performed using SPSS, a statistics program, and logistic regression and discriminant analysis were carried out as well. All of statistical significance was at p<.05, p<.01 and the results are as follows. There are different on life style toward age, marriage, monthly income. Monthly income, education level, married, job are affected open-mind life style. Age is affected self-ostentation life style, motivated ability life style Unmarried is affected self-ostentation life style, open-mind life style. As increasing monthly income is affected motivated ability life style. On women's choice for cosmetics toward life style, there are different open-mind life style, motivated appearance life style and desire for beauty life style toward price.
목차
I. 서론
II. 연구방법
1. 연구 대상
2. 측정 도구
3. 연구 기간
Ⅲ. 연구 결과
1. 연구 대상자의 사회인구학적 특성
2. 연구 대상자의 라이프 스타일 특성
3. 연구대상자의 사회인구학적 특성 및 라이프 스타일에 따른 화장품 선택 분석
Ⅳ. 결론
참고문헌