원문정보
Influence of Employees' Job Satisfaction and Service Commitment upon Customers' Service Quality Perception and Customer Behavior - Use dyadic data in beauty service business -
초록
영어
This study was designed in order to examine causality by dyadic relationship targeting employees, who are engaged in beauty service business, and customers, who received service from the employees. The aim was first to clarify influence of employees' job characteristic upon job satisfaction and service commitment targeting employees, and then to examine influence of employees' service commitment upon service quality and customer behavior targeting customers. Examining the findings, all of functionality, importance, and autonomy, which are 3 elements in job characteristic, were indicated to have positive influential relationship upon job satisfaction. Also, even in relationship between job satisfaction and service commitment, the positive influence was confirmed. And, even in relationship between service commitment and service quality targeting customers, all of reliability, sympathy, typology, correspondence, and guarantee, which are 5 elements in service quality, were indicated to have positive influence. Even in relationship between service quality and customer behavior, all of five characteristics in service quality were confirmed to have positive influence upon customer behavior.
목차
Ⅰ. 서론
Ⅱ. 본론
1. 이론적 배경
Ⅲ. 실증 연구
1. 연구모형
2. 자료수집 및 분석방법
3. 측정도구
4. 표본의 특성
5. 타당성 및 신뢰성 검증
6. 피어슨 상관분석
7. 연구모형의 적합도 및 연구가설의 검증결과
Ⅳ. 결론
참고문헌