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Nowadays people are getting interested in skin care which determines their appearance.
these phenomenons are brought by society that are filled with diversity of desires and social
trend of being distinctive from others. Because of this, industry of skin care is developing
larger and larger. So I investigated mutual awareness of people using between Medical Esthetic
and General Esthetic. These investigations are for development of relevant study and providing
people the appropriate purpose of using fittable facility. The subject in this study focused on
14 Medical Esthetic facility, 14 General Esthetic facility and survation between people who
are using two facilities.
Overall, about 56% of Medical Esthetic users and 78% of General Esthetic users are
higher-income group. The rate of feminine youth between two facilities were high, also the
proportion of male were approximately 10%. This survation shows social trends including
desiration of people about skin care is growing higher.
The findings of the study were as follows:
The characteristics of Medical Esthetic user is that 66% of users were getting trouble with
their skin condition, 77% of users were taking advantage of facility shortly within 1 year,
finally 78% of users were getting great results of Medical Esthetic. The proportion of users
paying cost about 100,000 won was 77%, and 92% of users said that they will use Medical
Esthetic facility continuously.
The characteristics of General Esthetic user is that the problems of skin trouble were various.
Especially, General Esthetic users used the facility to relieve their stress and rest. Proportion
of using the facility long time than shortly, was about 60% high, 61.7% of users were getting
great results in 4 times treatment. 72% of users were paying cost about 50,000won to use the
facility and only 45% of users said that they will use General Esthetic facility continuously.
With all these survation, I could divide in two parts - similarity & difference. Both 30%
of users in Medical Esthetic and 40% of users in General Esthetic said that their purpose of
using facilities were different. Chronologically 70% and 60% of users at facilities realized
that Medical Esthetic treatment were more effective than General Esthetic treatment. Repeatedly,
92% and 81% of users at facilities recognized the price of taking Medical Esthetic treatment
is more expensive than the General Esthetic treatment.
42% of Medical Esthetic user said that they think the price of General Esthetic treatment
is cheaper than Medical Esthetic but only 9% of General Esthetic users said their price is
cheaper than Medical Esthetic treatment. This seems that about 54% of user at Medical
Esthetic facility recognizes General Esthetic treatment is cheaper than Medical Esthetic
treatment or they mutually realizes that skin care effectiveness depends on the price of
treatment. And 93% of users at Medical Esthetic said they will not going to use General
Esthetic treatment for henceforth alternative treatment. Therefore users of Medical Esthetic
facility mutually recognize that they will continuously use Medical Esthetic treatment, not the
General Esthetic treatment.
Because General Esthetic users mostly think that Medical Esthetic treatment price is expensive,
so if the expense percentage gap between two types of treatment goes trough 20%, 77% of user
at General Esthetic will consider Medical Esthetic treatment.
Also, another meaningful mutual recognition is that both of Medical Esthetic and General
Esthetic user think on each others facility makes more side effects. About 58% of user at
Medical Esthetic treatment think their own treatments side effect is low, but 65% user of
Medical Esthetic mutually recognize there can be side effects on General Esthetic treatment.
In contrast , 57% of user in General Esthetic facility recognized their own treatments side
effect lower, and 53% of user in General Esthetic mutually realize there will be side effects
on Medical Esthetic treatment.
We can realize the relevant point between mutual recognition and skin care facility
customer. Especially at this point, we can see that there is meaningful relationship between
mutual recognition and Medical Esthetic users feature, but not the General Esthetic users.